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For years, OpenAI was defined by ChatGPT, the consumer app that made artificial intelligence go mainstream. But as of 2025, the company is quietly transforming into something else. Recent moves — from creating a new Applied Evals team for enterprise customers, to rolling out modest consumer features like Pulse and parental controls — show a … Read more
OpenAI’s own evolution reflects this broader market trajectory. In 2022 and 2023, much of its public image revolved around Sam Altman himself. Media outlets portrayed him as a visionary CEO, the face of a new technological era. Interviews and podcasts emphasized his lifestyle with AI—stories about “raising children with ChatGPT” or “ditching Google search” framed … Read more
When OpenAI unveils projects like Stargate — a $500 billion mega-initiative backed by Nvidia, Oracle, and SoftBank — it projects an image of unstoppable momentum. On paper, this looks like a company poised to dominate the global AI landscape, with unmatched infrastructure ambitions and strategic alliances. But behind the headlines lies a more sobering reality: … Read more
It started subtly: ChatGPT recommended Tylenol for a headache, added it to your Target cart, and asked you to log in. What seemed like helpful automation was actually the first clear sign of a profound shift: the entry of AI into affiliate commerce. This isn’t just a UX upgrade. It’s the beginning of a new … Read more
In just a few short years, OpenAI has undergone a dramatic transformation—from an AI darling powering intimate conversations to a global infrastructure partner for governments and enterprises. This strategic shift wasn’t abrupt. It unfolded in four distinct phases, each leaving a lasting impact on how the world relates to artificial intelligence. Phase 1: The ChatGPT … Read more